Cewe Photoworld recently launched their “Inspiring Moments” competition with the winning photographs to feature in a bespoke calendar, curated by Julian Calverley and published in conjunction with Mind nationally.

Cewe Photoworld also conducted a recent study which revealed the following results;


• Average person in Leeds spends 31 minutes a day taking and editing photos

• 1 in 5 (21%) people in Leeds take the majority of their photos for social media, rather than to enjoy for themselves

• 25% feel under immense pressure to take photos of their life to upload to social media

With the rise of smartphones and social media, people are taking more photos than ever before, and now, new research has revealed that people in Leeds are some of the most prolific photo takers in the country, and it’s making them stressed and anxious.

The study, conducted by photobook specialist CEWE Photoworld, revealed that the average person in Leeds now takes four photos every single day, and spends nearly 8 minutes per time perfecting and editing the perfect shot. This means the average person in Leeds spends 31 minutes of their day taking and editing photos.

Despite the huge amounts of photos they are taking, the art of the photo album is officially dead, with over a fifth (21%) of people in Leeds taking the majority of their photos to portray a certain image of themselves on social media.

The pressure to post
This rise in social media use has led to people in Leeds feeling under immense pressure to capture their life on camera, with 25% stating that they feel under pressure to take photos of their daily life in order to have content to upload to their social media channels.
The effect of this prolific photo taking has had a dramatic impact on people’s mental health and relationships. When asked about the effect of trying to get the perfect photo to share on social media, 22% said that the process had made them stressed or anxious, with one in 10 (11%) saying their photo taking and sharing had caused an argument with their partner.

The most prolific photo taking cities (by the time spent taking and editing photos per day) are:

1. London – 66 minutes
2. Manchester – 59 minutes
3. Southampton – 53 minutes
4. Bristol – 47 minutes
5. Sheffield – 40 minutes
6. Birmingham – 36 minutes
7. Nottingham – 35 minutes
8. Leeds – 31 minutes
9. Norwich – 31 minutes
10. Cardiff – 30 minutes

Dr. Mark Griffiths, Professor of Behavioural Addiction at Nottingham Trent University, said: “These findings echo what has been found by psychologists over the past few years, demonstrating that a minority of individuals suffer negative mental health effects of excessive social media use. For most people, the taking of photos to post on social media is life affirming and life enhancing, but the pressure to take ‘perfect’ pictures can take up a lot of time and energy for some individuals, which can have other negative knock-on effects.”

Clare Moreton, Digital Marketing Director at CEWE Photoworld, commented: “Our research found that while people are taking more photos than at any other time in history, the pressure to post our lives on social media has taken away the joy of photography for photography’s sake. The CEWE “My Inspiring Moments” competition aimed to bring the joy back into photography as an art form, asking people to share the photos that make them feel inspired and optimistic about the world we live in.

“It was a delight to see all the amazing entries we received from people across the country and it was difficult selecting just 12 photos to win out of hundreds of entries. We are looking forward to publishing our winners’ photos in our charity calendar and raising much deserved funds for Mind, which does great work in ensuring no one has to face mental health problems alone.”

The calendar of the winning entries is now on sale, with £5 from every purchase going to Mind.

To purchase CEWE’s Inspiring Moments calendar go to: https://cewe-photoworld.com/mind-calendar


(please note the competition is now closed but follow the link for more information about the competition and categories) 

For more information, contact the CEWE PR team on cewe@prohibitionpr.co.uk or call 0113 4304 160

cewe@prohibitionpr.co.uk or call 0113 4304 160